HOLLYLAND
From the very beginning, I wanted the Pyro Ultra to feel like a piece of technology from another planet. That’s where the first idea — “Beyond the Space” — came from.
An astronaut discovers the TX in space and brings it back to Earth. From there, the story continues through the briefcase, carrying the device into a second world and a new production, connecting both scenes through one continuous idea.
What I loved most about this concept is that the product lives inside the story in a very literal way. In both scenes, Pyro Ultra is actively part of the filmmaking process. The crews in each world are using it to shoot the very film we’re watching. So the goal was never just to showcase the product, but to build a world around it and make the technology feel naturally embedded in the rhythm of filmmaking.
