lexus
For the new Lexus ES, I had the pleasure to direct a social-first concept inspired by the GRWM trend, told from the car own point of view. This idea allowed us to showcase the car’s standout features in a clever way that felt culturally relevant, entertaining and social, while remaining the traditional walkaround format.
This was such a fun project with a fantastic crew, one that took me back to watching the classic Knight Rider series as a kid, which ended up inspiring so much of what we created here
